About us

We are Panela Power, a family business with a shared passion for adventure and endurance. Our story is a journey that connects continents and a love for the trail.

Tatiana, who is from Colombia, and Wayne, who is from England, founded this company after an unforgettable experience on the trails of South America. Now living in New Zealand, we're dedicated to bringing the pure, natural fuel that has powered athletes in Tatiana's home country for centuries to the vibrant endurance community here.

Our mission is to support your passion for running, cycling, and adventure with a product that is as authentic and honest as the effort you put in. We believe that what you consume should be simple, effective, and free from anything artificial.